Peking pulls fresh fashion brands into soft home | Home Textiles Today

New York – Uncovering brands that can bring a new perspective to home textiles assortments is right in Peking Handicraft’s wheelhouse. Now, the multi-category home fashions supplier is adding two more to its assortment.

This week at the New York Home Fashions Market, Peking unveiled collections for women’s lifestyle brand Spartina 449 and the rapidly expanding luxury brand Dee Ocleppo.

Spartina was founded in 2009 by Kay Stanley, who at the time was living on Daufuskie Island,

S.C. Inspired by the spirit of Low Country living, th brand focuses on upscale, attainable luxury across its assortment of designer apparel, handbags, accessories & jewelry and more. The women’s apparel assortment leans in on natural fibers such as silk, linen, cotton and cashmere. In addition to operating 16 of its own stores, Spartina has distribution with more than 2,000 retail partners through its wholesale division.

Carol Antone, Peking’s VP of creative, discovered the brand while visiting friends in Georgia who insisted she check out the Spartina’s Savannah boutique.

“I like her realistic attitude about the business,” Atone said of Stanley, who was an interior designer at one point.

Stanley, she said, launched a business making scrapbook paper, which she then sold before moving into the boutique business. “There’s where her love of prints comes from,”

Antone continued. “It doesn’t look like anybody else. It’s a very saleable look.”

Peking is launching the Spartina brand into home with comforters, dec pillows and throws. Designs include coastal – “a beach vibe, country club look,” said Antone – along with romantic and boho lifestyles.

Peking’s other new brand goes straight at the luxury lifestyle. Dee Ocleppo was founded in 2012 by Dee Ocleppo Hilfiger, a former model who has been involved in the fashion business for many years. (If the last name sounds familiar, that’s because her husband is designer Tommy Hilfiger.) She has also served as creative director for the couture handbag house Judith Leiber since 2017 and is active in philanthropic causes.

The brand’s vision is centered around its founder’s motto that “living life well is an art in itself.” The Dee Ocleppo brand’s current product range is grounded in footwear, with distribution at Bloomingdale’s, Neiman Marcus and Nordstrom, among others. The line also includes handbags and pajamas. A move binto apparel in on the drawing board as well, said Antone.

The inaugural home textiles line from Peking was inspired by visits to some of the Hilfigers’ homes (there are five of them). The soft home collection will include comforters, quilts, throws and dec pillows.

“The brand offers luxury at affordable prices,” she added. “It’s more sophisticated – definitely a more elevated look.”

Peking Handicraft’s New York showroom is located at 15 East 32 St. (between Madison and Fifth Ave.) on the 5th floor.