Peloton vs. Barry’s: Which fitness brand holds more value?

Peloton (PTON) shares saw nearly 40% in gains on Thursday, August 22, fueled by its fiscal fourth quarter revenue beat and narrower-than-expected losses for the quarter.

But as the stationary bike company and exercise content producer hits a new stride in 2024 — since falling off significantly from 2021 highs — will it face bigger challenges in the emergence of new exercise trends?

Needham & Company managing director Bernie McTernan compares Peloton’s subscription model to that of Barry’s Bootcamp fitness programs, especially as more people seek out more social settings through running clubs.

“I still think that connecting fitness at home, working out, it’s cheaper than many other options. If you think about a $45 subscription versus a $45 Barry’s Bootcamp class, getting that subscription for the month is pretty powerful. And also the amount of time that you save, too,” McTernan says, who still subscribes to Peloton’s Connected Fitness program.

Watch the Morning Brief’s full interview with Bernie McTernan here.

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This post was written by Luke Carberry Mogan.