Photos: Latest Beltline retailer opens at revised shopping center

Nearly two years after renovations wrapped, a reconfigured shopping center that aims to bridge the “gap between Midtown’s energy and the recreational haven offered by the Beltline” has a new cornerstone retailer in place with trail frontage.

Beltline officials and company leaders recently cut the ribbon on a unique flagship location of The Athlete’s Foot at Midtown Promenade, a 931 Monroe Drive shopping center just south of Piedmont Park along the Beltline’s Eastside Trail.

The two-story store includes an entry off the Beltline, space for the sneaker retailer’s corporate functions, and a community center on the main floor for hosting local sports-based initiatives, alongside custom murals reflecting Atlanta sites and culture.

It’s another shopping option at an Eastside Trail pitstop with a fresh roster of services and food-and-beverage offerings.

Beginning in 2021, Krog District owners Asana Partners and SRS Real Estate Partners remade Midtown Promenade into a more accessible, modernized 111,000-square-foot retail hub with access to the Beltline’s most patronized section.

Previously, the shopping center faced away from the Beltline, and several facades still do, but behind them now are a plaza, stairs, a ramp, and landscaping. A breezeway through the property, dotted with storefronts, was carved from former retail space. 

Other food and retail offerings at the revised Midtown Promenade include Amalfi Coast-inspired seafood restaurant Alici, Colorado-based breakfast and brunch restaurant Snooze, sister Mexican concepts Yumbii and The Queso Shop (with Beltline patio spaces), Intown Animal Hospital, and Restore Hyper Wellness, among several others.

Midtown Promenade remains anchored by Trader Joe’s and Landmark Theatres’ Midtown Art Cinema. Longtime attractions Richards Variety Store and F.R.O.G.S. Cantina, along with home décor retailer Tuesday Morning and Ah-Ma’s Taiwanese Kitchen, previously departed the shopping center to make way for changes.

In another Beltline-altering endeavor two miles south on the Eastside Trail, Asana is behind the multifaceted expansion of Krog Street Market and Atlanta Stove Works into the broader Krog District. Nearby, the company also remade one of Coca-Cola’s first bottling plants into a hub of creative offices in Old Fourth Ward.

The developer is also a partner in the new 1050 Brickworks spec office building that’s continued West Midtown’s vertical growth this year.

Find a closer look at Midtown’s newest Beltline attraction in the gallery above.

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