Bussiness
Pizza Hut is making its way into the burger business
(Gray News) – Pizza Hut is making its way into the burger business with the launch of a new Cheeseburger Melt.
The new menu item ditches the bun and brings together a medley of cheeseburger flavors wrapped into a crispy thin crust.
“As a brand known for exceptional pizzas, venturing into the burger business is an exciting first for us,” said Lindsay Morgan, Chief Marketing Officer at Pizza Hut.
Pizza Hut is sending its drivers to some fast-food burger chains to encourage burger enthusiasts to cheat on their usual burger chains.
The Pizza Hut cars will have a QR code displayed on their back windows to scan to be entered to redeem a coupon for a free Cheeseburger Melt and Pepsi while supplies last, in select markets.
“Unlike a traditional cheeseburger, the Cheeseburger Melt dips perfectly into what we would argue is the world’s best burger dipping sauce. We challenge you to find a better burger and sauce experience,” said Rachel Antalek, Chief Food Innovation Officer at Pizza Hut.
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