Planet 13 Increases Focus on Immersive Entertainment and Lifestyle Branding

LAS VEGAS, Nov. 6, 2024 – PRESS RELEASE – Planet 13 Holdings Inc., a leading vertically integrated multistate cannabis company, announced the hiring of Jillian Austin as national head of marketing experiences.

Austin brings a wealth of experience as Planet 13 and its new Lifestyles business accelerate growth by becoming a national brand. As director of brand partnerships at AREA15, an immersive entertainment district in Las Vegas, she led collaborations with global brands like Netflix, Disney, Amazon and Tesla, spearheading immersive experiences and lifestyle branding.

“The hiring of Jillian Austin marks the next stage in the growth of Planet 13 as a one-of-a-kind entertainment venue,” Planet 13 co-CEO Bob Groesbeck said. “Jillian will oversee special events and celebrity partnerships in our SuperStore and our 31-neighborhood store network nationally. Along with the unique experiential entertainment destination we’ve created in Las Vegas, our newly created Plan31-neighborhoods brand allows us to partner with global companies for sponsorships, brand partnerships, and events without the restrictions that sometimes are attached to other cannabis companies. Jillian’s experience and success with AREA15 will be a tremendous asset as we deepen our relationship with that unique Vegas destination to drive even more tourist traffic to the SuperStore.”

Lee Fraser, chief administrative officer, said, “Along with her work on events, Jillian will be responsible for brand activations in Florida, Illinois and California through our Planet 13 neighborhood store network. In addition to our popular and market-leading in-house brands, Planet 13 is becoming a partner of choice for celebrity brands like Mike Tyson and Tyson 2.0 and Wiz Kalifa and Khalifa Kush. Jillian will also be responsible for promoting our Planet 13 Lifestyles business. We see tremendous potential for the lifestyle business both as a standalone revenue generator and a powerful tool for national brand awareness. Planet 13 is now truly uniquely positioned to reach customers across all 50 U.S. states and every country interested in our brand around the world. We are excited to lean into the opportunity in front of us”

Jillian has more than 17 years of experience in immersive and transmedia storytelling, creative strategy and experiential marketing. She has been responsible for events, brand and marketing for Tao Group, ESPN/Disney and other high-profile hospitality and entertainment companies.