PlayStation Boss Hermen Hulst: AI Won’t Replace the ‘Human Touch’ in Game Development

Hermen Hulst, co-CEO of PlayStation, has commented on the rise of AI technology and how it might affect game development in the future.

Hulst, who primarily looks after the platform holder’s software business, spoke to the BBC, saying that AI could “revolutionise” gaming, but that it will never replace the “human touch” of game development.

“I suspect there will be a dual demand in gaming: one for AI-driven innovative experiences and another for handcrafted, thoughtful content,” Hulst said.

“Striking the right balance between leveraging AI and preserving the human touch will be crucial,” he added.

Various leaders in the industry have passed comment on the implementation of AI within the production of games. Most say that the technology could benefit teams by alleviating time-consuming tasks, allowing them to be more efficient.

However, others have raised concerns that AI could be used to replace certain jobs altogether. Those in creative disciplines, like concept artists, writers, and actors, are potentially at risk of generative AI tools fulfilling their roles.

While he doesn’t dismiss AI entirely, Hulst’s words are encouraging. He tells the BBC that there will always be a future for human developers.