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Plusgrade and airBaltic Partner to Create Excellent Travel Experiences and New Revenue Opportunities

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Plusgrade and airBaltic Partner to Create Excellent Travel Experiences and New Revenue Opportunities

  • airBaltic, Latvia’s flag carrier, partners with Plusgrade to offer Business Class upgrades, enhancing the passenger experience and driving revenue for the airline

  • Passengers can now bid for upgrades to Business Class, providing access to premium services and enhanced comfort

  • This collaboration marks the beginning of a broader partnership, with additional premium products planned for 2025

MONTREAL, Dec. 10, 2024 /CNW/ – Plusgrade, a global leader in ancillary revenue solutions for the travel industry, and airBaltic, Latvia’s national airline, today announced a partnership to enhance the premium travel experience. This collaboration introduces Business Class upgrade opportunities, offering passengers increased comfort while driving ancillary revenue for the airline.

airBaltic airplane taking off (CNW Group/Plusgrade Inc.)

airBaltic, known for its commitment to excellence and sustainable aviation, continues to innovate in providing outstanding service to its passengers. The partnership with Plusgrade marks another milestone in airBaltic’s mission to deliver the best possible travel experience while maintaining operational efficiency.

The new upgrade program allows passengers to:

  1. Bid for Business Class: Eligible passengers can place bids for available Business Class seats, providing an opportunity to experience premium travel at attractive prices

  2. Enjoy Premium Services: Successful upgraders gain access to all Business Class amenities, including priority check-in, airport lounges, and enhanced onboard service

  3. Future Enhancements: Additional premium products will be launched throughout 2025

Ken Harris, Founder and CEO of Plusgrade, commented on the collaboration: “We are excited to partner with airBaltic, one of Europe’s most innovative airlines. This partnership enables airBaltic to maximize their premium cabin revenue while providing their passengers with opportunities to enhance their journey. We look forward to expanding our partnership with additional ancillary revenue solutions in 2025.”

Natālija Kuzmina, VP Customer Experience & Insights: “At airBaltic, we continuously strive to enhance the travel experience for our customers. The new partnership with Plusgrade allows us to extend the benefits of Business Class to more passengers while maintaining operational performance and increasing revenue. We are delighted with our partnership with Plusgrade and look forward to expanding it with additional products in 2025.”

The new upgrade program is available now. For more information about the Business Class upgrade opportunities, please visit https://www.airbaltic.com/en-LV/upgrade-to-business-class-with-bidding.

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