PR Experts Share: 5 ChatGPT Prompts To Secure Press For Your Business

How many more clients could you sign if your reputation preceded you? How much could your business grow if you were famous online? Make headlines with your work, because you deserve to. It doesn’t have to be a black box. With AI at your side, you can simplify the process of brand-boosting coverage and win column inches like never before.

I asked experts in public relations and personal branding for the tried-and-tested prompts that have helped them secure press for themselves or their clients. Use these ChatGPT prompts to unlock media attention for your business.

Elevate your PR strategy: ChatGPT prompts to get your business noticed

Find submission opportunities

PR professional, bestselling author and founder of Hype Yourself, Lucy Werner, is wary of going all-in with ChatGPT, believing overuse can harm your brand. However, she uses this prompt to create a media list of magazine and newspaper submission guidelines, for outlets that accept opinion pieces. “It’s a myth that you need journalist contact details,” she explained. “I have had lots of luck with pitching using submission forms.” One of the most underused PR tricks, according to Werner, is “not to submit a press release but to tell a personal story, because PR professionals know they are great for connecting with an audience on a personal level,” and most outlets will include a link to your company or product.

“Act as a publicity assistant who is compiling a list of international newspapers and magazines that accept guest articles. I am particularly interested in real-life and opinion desks to pitch a human interest story. I want to talk specifically about [insert what the headline of your topic would be about]. Give me a list of publication names, links and submission guidelines and pull out the takeaway tips I need to hit in my pitch.”

Werner used this prompt to create a directory of over 70 opinion and real life editors across multiple industries for her Hype Yourself membership, to promote her workshop and grow her brand.

Find journalists in your niche

Even if a publication doesn’t accept opinion pieces, you can identify journalists relevant to your field, who are likely to be interested in your story. Bhavik Sarkhedi, founder of Write Right, has used this exact prompt to “find the right contacts and create personalized pitches that editors like,” adding that it has significantly increased his press coverage and media mentions. Use this prompt to find the right people so you don’t waste your time.

“Compile a list of journalists and media outlets that frequently cover topics related to [your industry or niche]. Additionally, draft a personalized pitch that highlights the unique aspects of my niche, including [your specific areas of expertise within your niche] and explains why it would be of interest to [your target audience, related to their writing, and location if relevant].”

Get on the radar of reporters

Founder of UPLVL agency Kayley Hamilton has secured clients press in the Wall Street Journal, Forbes and Business Insider with this prompt, which she uses to write compelling media pitches. Personalize the prompt with the “unique, compelling and impressive” components of your story that mean ChatGPT can formulate “an interesting, succinct and enticing email pitch to send to journalists.” Even if you don’t have anything newsworthy, she said, introduce yourself to journalists. “Offer your expert insight as a go-to source they can tap into the next time they write an article about your industry.”

“I am the CEO and founder of [your company] and we do [explain what you do]. My expertise is [explain your expertise]. What makes me unique is [explain what makes you unique]. Topics I can speak about as an expert for an article include [list 3-5 topics that relate to your expertise]. What makes me credible is [include any accolades, achievements, awards, education, credentials or previous press you or your business has]. Based on the above information, write a compelling pitch that I can email to [industry type] journalists to introduce myself and offer to be a go-to expert for stories they are working on. The pitch should be succinct with no fluff, easily scannable and no more than 300 words. Also write an intriguing subject line that will pique their interest and compel them to open my email.”

Create compelling headlines

Katya Varbanova, CEO of Viral Marketing Stars, follows a method “to come up with highly relevant news-worthy titles a specific journalist would love.” For Varbanova, this has led to features in global business press for her clients. Use this prompt to come up with irresistible story titles that hit the right tone. If you don’t have a specific journalist in mind, “you can create a fictitious name and let ChatGPT know it’s not a real person,” she added.

“[Name of a journalist you’d like to write about you] is a journalist known for their work in [their niche]. They write for [publications] and their articles often explore themes such as [topics they cover]. I want to pitch this person media story ideas related to [your niche or topics]. Suggest media stories I can pitch to [journalist name] for their [publication column]. Format the answers as ready-made title suggestions and give me at least 10. Make them clickbait-worthy and relevant to their column and writing style.”

Secure local coverage

To grow your business with press, it doesn’t have to be global. Local stories get snapped up and local businesses see the benefit. Lucy Werner, who thinks outside the box to make her students famous, also shared that “independent and local businesses with physical properties can access huge opportunities for social media and broadcast video publicity.” Werner describes an underrated method of securing local press coverage: inviting broadcast media to “key moments,” which can include “a new physical location, a limited edition partnership, or display.”

Werner has used this technique to “secure hundreds of video desk and broadcast footage of launches,” and has seen her students secure regional and national television coverage. To use this tactic for your business, Werner recommends “inviting your local councilors to attend your key moment and using them and yourself as spokespeople for a broadcast notice.” Use ChatGPT to put together a video call to the planning desks of your local broadcasters.”

“Create a broadcast notice for my event, the [event name] at [event date and time], at [event location] and [what the event is marking]. Explain the spokespeople available will be [x name from xx company] and [x name, from xx company] and invite the broadcasters to attend and cover the event.”

Boost your media coverage: ChatGPT prompts for news coverage success

Don’t shy away from the limelight. Get ChatGPT’s help putting together pitches that will set you apart. Find media outlets that accept opinion pieces and make your story heard, identify the right journalists for your niche, and build credibility as an expert in your field. Go directly to the journalists with a compelling pitch and think differently to secure local coverage that will see you on screen. You deserve to be famous for your work, and here’s how to do it.