Price finally revealed for Disney, Warner and Fox sports streaming service Venu

Venu Sports, the new joint streaming venture from Walt Disney Co., Warner Bros. Discovery and Fox Corp., has finally revealed what it will charge subscribers.

$42.99 a month.

The service will have a seven-day free trial, the joint venture said Thursday.

Scheduled to launch in the fall, the offering will give fans access to games from the NFL, NHL, NBA, MLB and other sports the three partners carry on their linear TV channels.

The aim of the platform, announced in February, is to provide a destination that will appeal to younger sports fans who are bypassing traditional pay-TV subscriptions.

Fox Corp. Chairman Lachlan Murdoch has said the potential customer pool is the 60 million U.S. households not connected to cable or satellite TV.

The trio of traditional media companies have joined forces to compete with deep-pocketed tech companies that are spending heavily to offer live sports on their streaming services.

Netflix recently announced it had acquired the rights to two NFL Christmas games in 2024, and at least one during the next two seasons. Amazon’s Prime Video just landed a significant package of NBA games in the league’s next media rights deal.

Pete Distad is chief executive of Venu Sports. He previously worked at Apple and Hulu.