Fashion
Prime Day is here! Amazon has deals on Coach, Michael Kors, Rothy’s and more — starting at $11
Looking to upgrade your wardrobe inventory? Prime Day is here to help you save on the best trends, everyday essentials and award-winning products loved by editors.
From expert-approved sneakers to editor-tested travel backpacks, we listed the top products with the highest reviews to make your shopping marathon efficient and easier. Whether you are looking for a bathing suit for your family trip or a new pair of kicks for your next race, we chose the best Prime Day deals that have been tested by our fashionistas over and over.
Scroll below and get ready to fill your shopping cart with our favorite products.
Shoes | Accessories | Clothing | Lightning deals | Sign up for SMS | How we chose
Prime Day shoe deals
Dr. Scholl’s Jetset Loafer
This award-winning walking shoe is comfortable, stylish and easy to pair. The best part? It doesn’t require a break-in period thanks to the soft construction. Plus, it encompasses anti-microbial and anti-odor insoles to keep your feet fresh.
New Balance Women’s V08 V5 Cross Trainer
Whether you’re part of a walking challenge or need extra comfort, these sneakers made it into the Shop TODAY Wellness Awards winning the Best Overall award. They’re supportive and have a soft foam that offers cushioning. Get this pair for less than $50 during Prime Day.
Rothy’s The Point Women’s Slip-On Shoes
Need a pair of flats for work? Look no further and join the Rothy’s fan club. This pair is loved by several editors and is an eco-friendly brand worn by royalty.
Prime Day accessory deals
Apsvo Chunky Gold Hoop Earrings
If you love dainty jewelry, here’s your chance to snag the teardrop earring trend. Aside from its chunky aesthetic, this pair is lightweight and can be easily worn all day without feeling discomfort.
Pander Belt Bag
Whether you’re on a hike, on your way to the gym or running errands — and a normal purse just doesn’t fit your on-the-go vibe — this extra-large belt bag checks all the boxes. The 100% nylon material is water-resistant, according to the brand, so you can trust this bag to protect your essentials in all types of weather.
Anne Klein Women’s Bangle Watch and Bracelet Set
At over TK % off, this set from Anne Klein is a steal! It comes with a watch, a chain bracelet and bangles. Stack the pieces on one arm for a boho look or split them up, there’s no wrong way to style these pieces. Reviewers note that the numbers are easy to read and the stack is lightweight making for comfortable wearing.
BagSmart Gym Bag for Women
Whether you’re traveling or going to the gym, this bag sports all the necessary compartments for your essentials. It features a shoe compartment, waterproof inner pockets for your wet clothes and outer pockets to keep things handy.
Montana West Stone Washed Leather Hobo Purse
This slouchy bag will keep all your essentials accessible and organized. It comes with a miniature clutch to store your things and a spacious interior with inner compartments. The material is soft and looks luxurious, plus the pouch is detachable.
LoveVook Backpack for Women
This laptop backpack is the ideal companion for those with a busy lifestyle. Commerce writer Jannely Espinal took abroad a similar version on a 15-hour flight. The backpack features multiple compartments, a roomy interior and safety features that make traveling effortless.
Michael Kors Gold-Tone Hoop Earrings
Whether you need a last-minute gift for mom or something sparkly, this set will add glamour to your looks. It comes in different colors and sizes, plus you can score this deal for 30% off.
Coach Women Polished Pebble Leather Taylor Tote
Luxury is appealing to those who love fashion. So, if you need to save extra bucks, Prime Day is offering a sweet discount on this Coach tote. It comes with interior and exterior pockets and, a refined construction for the professional woman.
Michael Kors Ritz Women’s Watch
This timeless watch will keep you on time with your schedule. It features crystal details around the hour markers with a rose-gold finish. Perfect for the woman who wants to add a touch of elegance to her wrist.
Prime Day clothing deals
Lee Women’s Ultra Lux Comfort Cargo Capri Pant
Yes, the capri pants trend is back and you get 40% off on Prime Day. This pair comes in multiple colors and features a relaxed fit with wide pockets on the side. Plus, this is a great denim alternative when you want to feel comfortable all day.
Levi’s Women’s Mid Length Shorts
Looking for the perfect pair of jorts? These are long enough and have a slimming effect for women who need a fitted silhouette. Also, they’re the perfect hot-weather wardrobe addition and comfortable to wear all day.
Ekouaer Swim Dress One Piece Bathing Suit
If you’re looking for a tummy–control swimsuit, look no further. This one-piece combines comfort and style, without compromising construction. Also, it’s flattering and provides a slimming effect with a flirty skirt. You can score this one-piece for 34% off, on Prime Day.
Anrabess Maxi T-Shirt Dress
Keep it cool and casual with this one-and-done dress featuring a relaxed silhouette. It comes in multiple colors and even has side pockets for storing items. It’s perfect for summer settings when you need a flowy design that is breathable and easy to style.
Chubbies Men’s Shors Short 5.5 Inch
If you dislike dressing up, these shorts are the way to go. They’re casual yet feature a classy silhouette. According to shoppers, these shorts are stretchy and let you show off muscular legs.
Eddie Bauer Women’s Packable Rainfoil Jacket
This packable jacket won many votes for our Travel Gear Awards for its waterproof components. The raincoat jacket has cuff closures and a perfect fit that will keep you dry during unpredicted weather conditions.
Efan Oversized Turtleneck Sweater
Summer is the best time to shop for fall and winter! (Because the deals are always so good!) Case and point: this cozy-looking oversized sweater that’s 50% off right now. It comes in over 25 colors and a chunky knit material that will have you looking forward to a new season.
Cupshe One-Piece Swimsuit
Between the ruched detailing, high neck construction and triple keyhole cutouts, there a lot to love about this one-piece swimsuit. Additionally, we’re liking the nearly 20 designs to choose from and the under-$30 Prime Day price.
Natural Feelings Sports Bra
If it’s feeling like a no-bra day, but your outfit requires a little bit of coverage or support, a sports bra like this one might be the answer. It features a pullover design (meaning no pokey hooks or clasps) and soft, sweat-wicking material (per the brand) for additional coziness.
Newshows Summer Dress
A cool and casual dress is the type of one-and-done outfit everyone needs for summer. This versatile option is the perfect choice, thanks to its flowy skirt, tie waist and breathable material, according to the brand.
Orolay Winter Down Jacket
The Shop TODAY editors are big fans of the winter coat made by this popular brand, and we just discovered the faux fur trim version on sale during Prime Day! It comes in eight colors and is available in sizes XS-XXL.
OTU Men’s Waterproof Hooded Rain Jacket
We also discovered this top-rated men’s jacket on deal, which features a water- and windproof design, a sweat-wicking mesh lining and an attached hood that can be tucked away when not in use.
Ouges Summer Dress
With nearly 30,000 overall ratings, this summer dress is a clear Amazon shopper favorite — so we’re surprised to see this steal of a Prime Day price. We’re loving the cinched waist, V-neck shape and A-line silhouette.
Columbia Women’s Suttle Mountain Long Insulated Jacket
Another cozy option to keep in mind for winter days ahead. This insulated jacket comes in multiple colors and feels lightweight despite its bulky structure.
Amazon Prime Day lightning deals
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How we chose the best Prime Day fashion deals
We meticulously combed through over 375,000 products on sale during Amazon Prime Day 2024 to determine the absolute best Prime Day fashion deals during the two-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).