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Puma teams up with Sitoo for unified shopping experience

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Puma teams up with Sitoo for unified shopping experience

The partnership with Sitoo will enable Puma to unify its retail operations. Credit: 2p2play/Shutterstock.

German sportswear brand Puma has selected Sitoo as its partner to enhance store operations worldwide, aiming to offer a consistent shopping experience to its customers.

The collaboration highlights Sitoo’s prominence in providing point-of-sale and unified commerce solutions to international retailers.

Puma plans to unify its retail outlets under one comprehensive global system through Sitoo. The move will streamline operations, merge online and offline sales channels and enable store staff to deliver superior customer service, thereby establishing a new benchmark for a cohesive customer journey across all regions.

Sitoo co-founder and CEO Jens Levin said: “We are thrilled to partner with Puma, one of the most iconic and biggest brands in the world.

“This partnership, and the trust Puma has placed in us, [are] testament to the strength of our solution. We look forward to working together to shape the future of retail and create exceptional experiences for Puma’s customers around the globe.” 

The alliance reflects Puma’s dedication to advancing its operational capabilities while granting Sitoo an exceptional platform to evolve its offerings in tandem with a globally recognised retail entity.

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As it continues to innovate within the technological sphere, Sitoo solidifies its status as an influential force in retail modernisation and integrated commerce.

Originating from Sweden, Sitoo has gained the trust of more than 300 retailers with locations spanning Europe, Asia, Australia and North America.

Sitoo’s partnership with Puma further cements its role as a significant contributor to the international retail landscape, pursuing its vision of revolutionising store functions and consumer engagement around the world.

Puma Group global retail senior director Baris Bölükbasi said: “Before choosing Sitoo, we conducted a comprehensive review of all available solutions in the market.

“After an extensive evaluation, we concluded that Sitoo was the best choice for us. The rollout in our UK stores has already delivered good results, confirming that Sitoo is the right partner to help us achieve our goals.”

The German retailer encompasses the Puma, Cobra Golf and stichd brands. The group markets its products across more than 120 countries, employing 20,000 people globally, and is based in Herzogenaurach, Germany.

Puma recently launched Studio48, a creative hub at its global headquarters in Herzogenaurach, Germany.


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