PXG Opens Its First-Ever Apparel-Only Pop-Up in Scottsdale Fashion Square | stupidDOPE

In the world of golf, PXG has always been a brand that does things its own way. From the early days when founder Bob Parsons made bold claims about creating the best golf clubs on the market—backed by equally jaw-dropping price tags—it was clear that PXG wasn’t here to blend in. While the initial shock factor may have quieted over the years, the brand’s innovative spirit hasn’t wavered. Case in point: its latest venture into the retail space. PXG has officially opened a dedicated apparel-only pop-up store, marking a major milestone for the brand as it aims to shine a light on its fashion-forward offerings.

For those who associate PXG solely with premium golf clubs, this move might come as a surprise. But in reality, PXG Apparel has been making waves since it formally launched in 2018, thanks to the vision of Renee Parsons, Bob’s wife and the brand’s president and executive creative director. Renee has worked tirelessly to expand PXG’s reach into the fashion world, ensuring the brand’s sleek, sophisticated image carries over into three distinct lines: Golf, Active, and Après. Now, with a dedicated retail space in Scottsdale Fashion Square, PXG is making a statement that goes beyond the fairways.

The pop-up store opened its doors on November 1, strategically positioned in the luxury section of Scottsdale Fashion Square, a high-end mall that transforms into a bustling hotspot during the holiday season. This isn’t just any pop-up; it’s a well-crafted experience designed to attract the aspirational clientele who frequent the mall. The store’s sleek aesthetic mirrors PXG’s high-performance ethos, and it’s clear that no detail has been overlooked. From eye-catching window displays to meticulously curated clothing racks, this is where golf style meets luxury fashion.

But the experience doesn’t stop at just browsing for clothes. PXG plans to host a series of activations throughout the winter, taking advantage of the influx of visitors who flock to sunny Arizona during the colder months. These events aim to make shopping at PXG more than just retail therapy—it’s an immersive experience. Whether it’s exclusive product launches, fashion showcases, or community gatherings, the pop-up will be buzzing with energy until it wraps up in April.

Renee Parsons, the driving force behind PXG Apparel, shared insights into the design and strategy of the store. “This pop-up is a dream come to life, a space dedicated to our vision of bringing high-end golf and activewear to a wider audience,” she said. The Scottsdale Fashion Square location is more than just a shop; it’s a testament to how PXG continues to innovate and push boundaries, even in the fashion realm.

So, if you find yourself in Scottsdale this winter, make sure to stop by PXG’s apparel pop-up. It’s not just about buying clothes—it’s about experiencing the luxury, passion, and innovation that PXG has always embodied.