Reaching for a new era in sports tourism in New England (Viewpoint)

As the world eagerly awaits the 2024 Paris Olympics, it’s an opportune moment to reflect on the places within our nation that have cultivated the spirit of athletic excellence and unyielding dedication. There’s no better place to begin this reflection than New England — a region that has planted the seeds of many great American sports traditions and nurtured them into global phenomena.

New England is not just a participant in the sports world; it is its heartbeat. In fact, the area’s rich sports history and continuous commitment to innovation and community engagement are the very pillars upon which this legacy stands.