Red Bull Arena changing arena name to Sports Illustrated Stadium | ROI-NJ

New York Red Bulls and Sports Illustrated Tickets on Wednesday announced a landmark, 13-year partnership where the 25,000-person venue in Harrison, that was previously known as Red Bull Arena will now be called “Sports Illustrated Stadium.”

In addition, Sports Illustrated Tickets will take over as the “Official Ticketing Partner” for all events at Sports Illustrated Stadium beginning in 2026. This includes all New York Red Bulls and NJ/NY Gotham FC home matches, as well as all international soccer games, youth events, concerts, watch parties and other events held at the stadium.

The announcement marks the first stadium naming rights partnership in Sports Illustrated’s 70-year history and will serve as a showcase for the iconic brand, which aims to set a new standard for fan engagement through blockchain ticketing – improving the fan experience and helping to grow the Red Bulls fan base in an authentic way that only Sports Illustrated can.

“Seeing Sports Illustrated Stadium for the first time is truly an historic and awe-inspiring moment,” David Lane, CEO of Sports Illustrated Tickets, said. “For seven decades, Sports Illustrated has represented the best in sports and culture. Through this global partnership and iconic venue, we aim to showcase our vast portfolio of media, live event ticketing, hospitality and fan experiences as we continue to partner with leagues, teams, artists and venues around the world. Sports Illustrated Stadium is much more than just a venue – it’s a celebration of history, innovation and the unforgettable experiences that unite us all.”

The long-term pact will offer fans unprecedented access, from simplified and turnkey digital ticketing solutions to exclusive events and immersive opportunities, marking a new era for Sports Illustrated Stadium as a premier destination for live sports and entertainment in the tri-state region. Sports Illustrated Tickets plans to integrate its popular digital Sports Illustrated Fan Cover experience at all stadium events, ensuring all attendees leave the venue with a keepsake to relive the moment and share with family and friends.

“We are thrilled to announce a groundbreaking long-term partnership with Sports Illustrated Tickets and the iconic Sports Illustrated brand.” Marc de Grandpré, president, New York Red Bulls said. “Our shared values and unwavering commitment to delivering an unparalleled guest experience will further cement Sports Illustrated Stadium as a premier destination for sports and entertainment in the metropolitan area. We are truly honored to call Sports Illustrated Stadium the home of Red Bull New York, and together, we eagerly anticipate creating unforgettable memories for all our fans and guests.”