Rod Cummings: The Hamptons Real Estate Visionary With A Fashion-Driven Edge • James Lane Post • Hamptons Culture & Lifestyle Magazine

In the competitive world of Hamptons real estate, Rod Cummings emerges as a distinctive force, combining a sincere passion for property with a deep well of expertise. His career, marked by a unique intersection of fashion, psychology, and real estate, has forged a path of remarkable success. With a discerning eye sharpened over years of design/building notable properties, Rod brings a nuanced understanding to every transaction. His tailored approach, grounded in deep market knowledge and a commitment to his clients, has earned him a reputation for excellence and repeat business. Based in Saunders & Associates’s Westhampton office and residing in the charming hamlet of Quiogue, Rod offers a level of service that ensures a personalized and memorable experience for both buyers and sellers alike.

How has your background in fashion and psychology influenced your approach to luxury real estate in the Hamptons?

As a former fashion editor and stylist, I always view interior spaces and properties as if through a camera’s lens. I know where the eye travels and where and how a buyer picks up on both the obvious and consciously noted attributes and distractions, as well as any unconsciously noted aspects while touring homes. With a keen and developed eye for both architectural highlights and flaws, I’m able to guide my buyers well, in addition to helping my sellers prepare a property for a buyer’s mindset.

Similarly, as a trained psychotherapist and analyst, I know human behavior well and have an understanding of the dynamic interplay between a consumer’s needs and wants. In addition, as a trained behaviorist, I can anticipate reactions by understanding client temperament and relationships that exist in buyer couples. This helps me guide clients in conversation and the end supports everyone’s well-being throughout a transaction. Knowing how to really “listen” to people and how to “hear” people clearly amidst the anxiety of a purchase transaction is a proven and valuable skill set as a realtor.

Can you share a specific example of how your renovation experience has benefited a client in buying or selling a property?

I am usually the one guy who doesn’t immediately scream out “tear down” when touring a depressed property. I can usually see the promise of a renovation across many architectural styles. Sometimes, it can be first to see what others cannot, and it’s always so rewarding to watch a transformation and put together the right times for a specific project. I’m particularly intrigued by saving historic properties and seeing the potential in bringing something back to life. I love a creative challenge and value classic Hamptons-style builds.

What unique insights can you offer about the Quiogue area, where you currently reside?

Not all buyers are aware that Quiogue is a hamlet that exists within the township of Southampton. It is sandwiched between two vibrant villages, Quogue to the east and Westhampton Beach to the west. The land is a peninsula that juts out into beautiful Quantuck Bay. A few bits of trivia: As a Quiogue resident, you live “on” Quiogue, not “in” Quiogue. The hamlet shares a zip code with Westhampton Beach Village (11978) but is not part of the village. Quiogue comes from the Native American “Quaquanatuck,” which means “shaking marshland.” Quiogue is the little version of the so-called larger marshland now named Quogue to the east.

How has the luxury market in Westhampton evolved since you’ve been based there?

The greater Westhampton Beach area has become a choice area for luxury homes in the last several years, with each year bringing more and more curious buyers and top builders. There are a number of factors that have contributed to the recent demand. Just before the pandemic, the Village of Westhampton Beach underwent a multi-million dollar redevelopment project upgrading infrastructure to make way for and attract retailers and food and beverage establishments. The streets were widened and planned to accommodate improvements for both pedestrian and vehicular traffic, and a well-designed beautification project was implemented.

The results were immediate and vastly welcomed as many outsiders took note and came to see what the hype was all about. As soon as the pandemic hit, it quickly became a year-round and attractive option for people seeking purchase opportunities close enough to New York City. The Westhampton Beach area has terrific schools, a large general aviation airport, and relatively light traffic, even in summer. Not to mention, the area has wonderful housing stock with multiple bays, waterways, and inlets from the ocean that offer commanding waterfront and water-adjacent real estate across price points.

Can you describe your “concierge services” approach and how it sets you apart from other agents?

I pride myself and my business on being a one-stop shop. Over the years, I have developed many tried and true relationships across the industry. I consider myself a producer as I have immediate access to gather a team and introduce my clients to any and all services they need throughout the Hamptons. I’m extremely loyal and dedicated, and my clients know that I pretty much run a 24/7 business. Always one phone call away for matters big and small. My attitude is always “service with a smile” and “never let ‘em see you sweat!”

What are some common misconceptions buyers have about investing in Hamptons real estate, and how do you address them?

The single most common misconception buyers have is understanding that there is no wrong time to purchase in the Hamptons market. No matter the fluctuations in the financial markets, the geo-political concerns, or the calendar, the Hamptons has proven time and time again to be a sound investment and holding. For my newer clients, I refer to the market as a “living and breathing” investment opportunity. I feel buyers should have savvy representation and advisement on the most updated valuation of a property and its location.

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