Rutgers Business School Partners With Google for AI Tools, Curriculum

Rutgers Business School is leaning into artificial intelligence, introducing new curricula and partnering with Google Public Sector to prepare students for an industry increasingly shaped by AI technologies.

A news release last month said the partnership will integrate generative AI tools into undergraduate and graduate business programs by giving students and faculty access to Google Cloud AI, which houses over 150 AI and machine learning models, including Meta’s Llama, Anthropic’s Claude and Google’s Gemini. Information entered into the cloud will not be used to train the models, the news release said.

“Our collaboration with Rutgers, the first public business school to adopt Gemini, prioritizes student data privacy and ethical considerations, allowing educators to confidently bring cutting-edge AI into their classrooms,” Brent Mitchell, vice president of Go-to-Market, an arm of Google Public Sector, said in a public statement.

Rutgers has already incorporated AI into business education. For example, one accounting class teaches third- and fourth-year students how to use generative AI to analyze financial statements, review company performance and predict profitability. A different course focuses on marketing, and tasks students with creating text, videos and images using AI tools like Gemini.

Rutgers’ Master of Accountancy in Accounting and Analytics program already offers a specialization in AI, and starting in spring 2025, the school’s master’s degree in business administration (MBA) will offer a concentration in AI with courses on AI business management strategies, data mining and algorithmic machine learning. Core undergraduate courses in the business school are also being revamped to include AI concepts and tools, according to the news release.

“As a large public business school, our ambition is to prepare graduates with the skills and talent most in demand by industry,” Lei Lei, dean of Rutgers Business School, said in a public statement. “Today, that requires revamping the learning experience, creating innovative and disruptive content, to ensure that our students gain a strong understanding of the emerging technologies, including AI, that companies are eager to use.”