RWS Global, which and creates and operates live entertainment, events, sports, exhibits, brand hospitality and attractions, will bring decades of experience to CAMP’s intellectual property (IP)-driven show model.
Opportunities for onboard youth programs
An RWS Global spokesperson said the partnership ‘presents opportunities for us to offer highly acclaimed IP-driven experiences within youth/kids’ programs onboard.’
Cruise clients include Azamara Cruises, Holland America Line and MSC Cruises.
RWS Global will power CAMP’s expansion as their exclusive partner for touring current shows such as BBC’s ‘Bluey x CAMP,’ Disney’s ‘Encanto x CAMP’ and Universal’s ‘Trolls x CAMP’ as well as new IP show development as CAMP reaches more families across the US.
And RWS Global will collaborate with CAMP to continue delivering immersive experiences through their full-scale show operation and retail services capabilities including leading the development of bespoke CAMP merchandise products.
Significant growth potential
‘When we combine our unparalleled expertise in live event planning, casting and attractions with CAMP’s brand equity and engaged audience, we believe there is an opportunity for significant growth across the family entertainment sector,’ said Ryan Stana, founder, chairman and CEO of RWS Global and entertainment ambassador for Seatrade Cruise.
Copyright © 2024. All rights reserved. Seatrade, a trading name of Informa Markets (UK) Limited.
