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Samsung allegedly pursues world’s first rollable following Huawei tri-fold surprise

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Samsung allegedly pursues world’s first rollable following Huawei tri-fold surprise

What you need to know

  • Rumors claim Samsung is reportedly shifting its focus to a rollable-style smartphone following Huawei’s tri-fold.
  • The device is supposedly seeking a second-half of 2025 launch with a 12.4-inch display when fully expanded.
  • Samsung showcased a rollable phone prototype during CES 2024 called the “Rollable Flex.”

Rumors claim Samsung is reeling following Huawei’s recent tri-fold launch, thus provoking the company to seek a new form factor.

A report from TheElec (Korean) purports that Samsung is “shifting its product direction” to the rollable phone device (via SamMobile). Rumors suggest this device could launch sometime in the second half of 2025, meaning it’s possible this could either be revealed alongside or in place of, a potential Galaxy Z Fold 7. 

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