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Samsung Galaxy S25 Ultra tipped to beat iPhone 16 Pro Max in one big way

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Samsung Galaxy S25 Ultra tipped to beat iPhone 16 Pro Max in one big way

Last year, maximum screen brightness become a new dividing line between smartphone makers. Apple kicked things off, proudly proclaiming the iPhone 15 could hit 2,000 nits of brightness before Google upped the ante with the 2,400-nit Pixel 8 Pro.

This year, the Galaxy S24 Ultra hit 2,600 nits, before Google reached 3,000 with the Pixel 9 Pro. Apple, meanwhile, stuck with 2,000 nits for the iPhone 16 Pro. Now, despite an earlier rumor suggesting that Samsung wouldn’t be advancing on this with the upcoming Galaxy S25 Ultra, it appears the company may be matching Google after all.

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