Samsung just unveiled a sleek new OLED smart monitor (and it's not just for gamers)

Today, Samsung announced its first OLED monitor, which was not explicitly intended for gamers, ahead of CES 2025. Designed to be a flexible entertainment hub, the Smart Monitor M90SF features an OLED display and doesn’t require a connection to a laptop or desktop computer. Instead, it’s a standalone device, sort of like a smart TV, but with a selection of its own content.

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The model features Samsung’s suite of apps, such as Samsung TV Plus, Samsung Game Hub, and, of course, the usual streaming apps like Netflix and Hulu. Samsung’s lineup of Odyssey OLED monitors for the gaming audience includes some impressive devices that will be showcased at CES, but the M90SF is intended more for mainstream consumers, blurring the lines between TVs and monitors and becoming a little bit of both.

In terms of tech specs, the Smart Monitor M90SF will come with a 4K resolution display and a 165Hz refresh rate, which is a jump up from previous models we saw released last year running at 60Hz. So although it’s not marketed specifically as a gaming product, it would likely perform quite well as one.

The increased refresh rate is one thing that makes this device a bit more “pro” than previous smart monitors. It also could be attractive to creators looking for a flexible display that can connect to a laptop for photo editing tasks and then act as a TV.

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There’s no shortage of AI on board, either. Samsung’s press release mentions that the monitor automatically optimizes image quality based on the content, something that applies to entertainment and gaming alike. It also features 4K upscaling, which is intended to “upgrade” lower-quality content to 4K using AI, but so far it appears this feature is relegated to content from Samsung’s built-in apps only.

The lone photo of the new monitor that Samsung has released so far shows a sleek display with 0.35-inch thick bezels and a flat stand that resembles an iMac.

We don’t have the details yet on pricing, but since this monitor features an OLED display and upgraded refresh rate (not to mention the ultra-thin bezels and sleek design), we’re going to assume it’s on the higher end in comparison to Samsung’s existing smart monitor lineup.

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Speaking of its gaming monitor lineup, Samsung also announced three new Odyssey models, including the Odyssey 3D which will be showcased at CES 2025 and features a lenticular lens on the front of the panel to simulate 3D visuals without the need for 3D glasses.