Samsung Slashes Galaxy S24 Price In A Major New Promotion

After Apple launched a new discount offer this week, Samsung has joined in with a major sale of its own.

Samsung has been dabbling in a lot of deals this year as it battles to claw more people into its ecosystem. Be that by handing out free Galaxy phones with TV purchases, or giving away free Galaxy S24 storage upgrades. But the latest sale, which sees almost all phones it released this year, is the biggest yet.

The sale knocks between 22% and 38% off select Galaxy phones and lasts until June 4th. The catch is that the promotion only applies to shoppers in the U.K. If you’re a U.S. buyer, Samsung’s free storage upgrade offer is live right now, alongside some enhanced trade-in prices.

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As it stands, Samsung has discounted the following devices.

• Samsung Galaxy S24 |from £799 ($1018.09) to £499 ($635.83) (37% off)
• Samsung Galaxy S24+ |from £999 ($1272.92) to £699 ($890.67) (30% off)
• Samsung Galaxy S24 Ultra | from £1,249 ($1591.47) to £949 ($1209.21) (24% off)
• Samsung Galaxy Z Fold 5 |from £1,749 ($2228.57) to £1,349 ($1718.89) (22% off)
• Samsung Galaxy Z Flip 5 | from £1,049 ($1336.63) to £649 ($826.96) (38% off)
• Samsung Galaxy A55 |from £439 ($559.37) to £289 ($368.24) (34% off)
• Samsung Galaxy A35 |from £339 ($431.95) to £239 ($304.53) (29% off)
• Samsung Galaxy A25 | from £249 ($317.28) to £169 ($215.34) (32% off)

These are huge discounts, especially for the Galaxy S24 phones which only launched in January. Smartphone manufacturers tend to clear existing stock to make way for a new handset. Considering that Samsung is gearing up for its summer Galaxy Unpacked event in Paris on July 10th, where it will likely release the Galaxy Z Fold 6, that might explain these sudden, deep, price cuts.

Are these deals worth it?

There are a couple of extra factors that need to be considered before you pull the trigger on one of these deals. Firstly, which phones have Samsung’s new Galaxy AI toolset? Only the A-series (A55, A35, A25) don’t have the Korean company’s latest AI software. That may or may not change in the future considering Samsung has been adding select AI features to older Galaxy phones in recent months. But the company is remaining tight-lipped on its plans for now.

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The Galaxy S24 deals look the most impressive to me, not least if you have an older phone to trade in, which can knock up to £395 off the final price. The Samsung Shop App also has a long-standing 5% discount for all first-time buyers if the code “APP5” is used.

It’s also worth pointing out that the Galaxy Z Fold 6 will be out this summer, so if you want the latest version of Samsung’s foldable phone, hold tight. The company will almost certainly unveil a pre-order deal alongside the device—so stay tuned for that.