Second Annual Rodeo Drive Celebrates Fashion Unveils August 2024 Events

BEVERLY HILLS, Calif., July 31, 2024–(BUSINESS WIRE)–The Rodeo Drive Committee, in partnership with the City of Beverly Hills, is pleased to announce the highly anticipated lineup for its Second Annual Rodeo Drive Celebrates Fashion event that will launch August 5-11 in Beverly Hills. This year’s highlighted activation will entail an energizing public exhibition featuring sculptures from renowned French contemporary artist, Richard Orlinski.

The exhibition will consist of several of Richard Orlinski’s colorful animals crafted from resin that will be placed along the iconic palm-tree lined Rodeo Drive and into the lobbies of the historic Beverly Wilshire, A Four Seasons Hotel. This marks Richard Orlinski’s first presence in Beverly Hills, and his work will be on display until November 2024. Among the sculptures is the artist’s iconic Wild Kong, Standing Bear, Panda, and Crocodile, as well as a new work designed specifically for the City of Beverly Hills.

“Rodeo Drive Celebrates is an opportunity to honor the exemplary craftsmanship, creativity and innovation in fashion, while engaging with our over 100 retailers to create a space that shapes the present and future of the iconic, world-famous shopping destination. We are excited to have Richard Orlinski included in this year’s celebration,” says Kay Monica Rose, Rodeo Drive Committee President.

In addition to the exhibition, this year’s event will also include an impressive collection of private and public activations, including a VIP cocktail reception and ribbon cutting, exclusive pre-sale events, new collection presentations, photo moments, and more.

Highlights include:

Auto Vault

Auto Vault invites you to enjoy fresh Paleta ice cream and an exclusive presentation of rare vehicles on the street from its private collection.

August 9th, 1-4 pm

Buccellati

Buccellati invites you to celebrate summer as you shop the new Hawaii Oval Collection.

RSVP to risa.misawa@buccellati.com

August 9th and 10th, 3-6 pm

Bulgari

Bulgari invites you to discover the new Tubogas Collection during an exclusive pre-sale event.

August 9th-11th

Henry Jacques

Henry Jacques invites you to awaken your senses with a one-of-a-kind laboratory demonstration highlighting their newest limited-edition Collection de l’Atelier. Come indulge in French refreshments, while learning about the true savoir-faire of haute parfumerie.

RSVP to info@henryjacquesusa.com

August 9th and August 10th, 2 pm and 4 pm

Loro Piana

Loro Piana invites you to discover the new store and view the new Fall/Winter collection.

August 8th-10th, 12-5 pm

MCM

MCM invites you to check out the newest collection, while enjoying drinks, music, and a personalized photo booth.

August 8th, 4-8 pm

Michael Kors

Michael Kors invites you to sip and shop their new Rodeo Drive store. Enjoy champagne and sparking water while viewing the Fall 24 delivery.

August 9th, 2-4 pm

Ralph Lauren

Ralph Lauren invites you to an informal Men’s & Women’s Modeling event. You are also welcome to schedule an experience in their VIP suite, including curated drinks, bites, and curated looks from their pre-fall collection.

August 9th, 1-5 pm

Story continues

AND MANY MORE!

Rodeo Drive Celebrates will take place over two dedicated weeks in summer and fall: Rodeo Drive Celebrates Fashion, August 5-11, and Rodeo Drive Celebrates Timepieces & Fine Jewelry, October 7-13.

The Rodeo Drive Committee partnership with Richard Orlinski was made possible with the help of the City of Beverly Hills, Sevan Bolikian, Exhibition Producer and Curator, Cynthia Hajjar, member of the Advisory Council of the Alliance Française of Los Angeles and president of UFE Los Angeles, Richard Orlinski’s team, Kathy Gohari, and the Beverly Wilshire, A Four Seasons Hotel.

For more information about Rodeo Drive Celebrates Fashion, please visit https://www.rodeodrive-bh.com/events/rodeo-drive-celebrates-fashion-2024 and follow @rodeodrive.

About the Rodeo Drive Committee

Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, is a unique destination for both Southern California residents, as well as visitors from around the globe. The more than 100 distinguished retailers all help create an unparalleled atmosphere only found on the three blocks of this famed street. The Rodeo Drive Committee was founded in 1977 and incorporated in 1982 as Rodeo Drive, Inc., a 501(c)(6) non-profit organization, to provide a forum where its members—consisting of retailers, hoteliers, and landowners—can engage, share a dialogue, and help shape the present and future of the iconic, world-famous shopping destination. For more information about Rodeo Drive and the Rodeo Drive Committee, please visit www.rodeodrive-bh.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240730921414/en/

Contacts

Rachel Verne
Press and Communications
Press@rodeodrive-bh.com
858-663-2453