Seoul’s z-emotion drives technology and fashion industry convergence

z-emotion has positioned itself as a leader in addressing these fashion industry challenges with technology. The company’s founder and CEO, Han Dong Soo, has a background in developing simulation technology used for visual effects at US semiconductor firm AMD, including virtually simulating soft objects such as outfits for game and movie characters. Han led the development of z-emotion’s z-weave cloth design software, a 3D simulation engine that lets garment makers create true-to-life digital clothing to streamline the entire fashion design and production process.

Using z-emotion’s 3D design and simulation tools, designers can create a clothing collection digitally, visualizing and adjusting garments on detailed avatars for accurate virtual fittings. With 3D cloth simulation capabilities, they can assess how garments flow and perform under various conditions before producing physical samples. The 3D design process also helps them speed up reviews, iterations, and approvals, and create patterns that minimize material waste for more sustainable manufacturing.

In addition, z-emotion developed a set of plugins, including z-maya and z-unreal, that integrate digital fashion creation with industry-standard tools for the media and gaming industries, such as Autodesk Maya and Unreal Engine. These tools bring characters and clothing to life, helping brands more effectively market fashion products—for example, digital previews and virtual fashion shows that showcase collections to a global audience of buyers and media. In addition, detailed images generated from realistic 3D renderings replace the need for product photo shoots, saving time and marketing costs.

Brands and retailers can also enhance the online shopping experience by using z-emotion’s virtual avatars and 3D garments in interactive e-commerce applications. In a mobile app, shoppers can customize 3D avatars, virtually try on digital fashions, see how garments fit on different body types, mix and match outfits, and share looks with friends.