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Should you shop Amazon’s Holiday Beauty Haul?

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Should you shop Amazon’s Holiday Beauty Haul?

Find out what’s worth buying during this Amazon event.

— Recommendations are independently chosen by our editors. Purchases you make through our links may earn us and our publishing partners a commission.

Amazon is currently hosting its fourth annual Holiday Beauty Haul sale as it kicks off the shopping season. On the heels of the 2024 Prime Big Deal Days sale, this beauty-specific event features discounts on makeup, skincare, hair styling devices and more. The sale is especially ideal for grabbing all your beauty stocking stuffers before it is too late and you end up racing to a CVS on Christmas Eve. Because of Amazon’s extensive library of deals, it can be a little exhausting to shop blindly. To help you out, we’ve highlighted some of the most popular brands to shop at Amazon, what viral beauty products people are buying lately and of course, how to sign up for an Amazon Prime membership!

What are the most popular beauty brands to shop at Amazon?

Amazon is home to thousands of beauty brands, including everything from super accessible and budget-friendly to expensive premium beauty brands. Some of the most popular beauty brands people look for during Amazon sales are Laneige, Dyson, Nutrafol and IT Cosmetics.

Especially in the last year or so, we’ve seen consumer shopping trends mimic the most current viral TikTok trends. Some examples of best-selling products that have been seen on TikTok are: 

1. WavyTalk 5-in-1 Curling Iron

2. Philips Norelco OneBlade 360 Electric Beard and Body Trimmer

3. Cosrx Glass Skin Starter Set, Advanced Snail 96% Mucin Power Essence and Retinol 0.1% Cream

4. Valitic Kojic Acid Dark Spot Remover Soap Bars

5. SheGlam Color Bloom Liquid Blush Makeup for Cheeks

6. FHI Heat UNbrush Detangling Brush

7. Kitsch Satin Heatless Curling Set

9. Grace & Stella Gold Under Eye Mask (48 Pairs)

10. Mighty Patch Original from Hero Cosmetics

11. Paula’s Choice Skin Perfecting 8% AHA Gel Exfoliant & 2% BHA Liquid Duo

12. EltaMD UV Daily Tinted Sunscreen

When is Amazon’s Holiday Beauty Haul sale?

The 2024 Amazon Holiday Beauty Haul sale is live from Monday, October 21 through Sunday, November 3.

Prime Visa card: More perks for Amazon Prime members

Amazon Prime offers a huge list of benefits for members that go beyond just fast and free shipping. As a Prime member, you’ll get access to exclusive deals, early access to sales and special discounts on various products and services. For instance, Prime members can enjoy free Grubhub+ benefits, which include $0 delivery fees on eligible orders and other exclusive offers. Most recently, Prime members can take advantage of discounts on gasoline and EV charging at select stations across the United States.

Prices were accurate at the time this article was published but may change over time.

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