SMX League Partners with ALT Sports Data in Exclusive Global Sports Betting Data Rights Agreement – Racer X

This exclusive agreement will provide ALT Sports Data with access to SMX World Championship events, allowing them to collect, analyze, and distribute data to licensed sports betting operators across the globe.

“At ALT Sports Data, we are focused on building smarter and more dynamic arenas of fan engagement and innovation. As the official sports betting data partner to the SMX League, we are thrilled to empower their massive and passionate global audience to have a stake in the outcome of SMX World Championship Series events,” said Todd Ballard, Co-Founder and CMO of ALT Sports Data. “As one of the most exciting and engaging sports on the planet, the implementation of legal sports betting will further elevate the sport and its riders to a new level of fandom… and this is one I personally couldn’t be more excited about.”

As part of the partnership, ALT Sports Data’s digital platform, NXTbets^TM, will help bring fans a robust betting experience that offers real-time statistics, odds, and insights. NXTbets gives SMX fans a greater opportunity to engage with the sport like never before, as well as the chance to receive more detailed information about what is happening on the track through the sharing of information with ALT Sports Data.

The SMX League, together with ALT Sports Data, is also deeply committed to maintaining the integrity of the sport. This partnership will uphold the highest standards of data accuracy and security through collaboration with Integrity Compliance 360 (IC360), the unequivocal global leader in delivering best-in-class integrity and compliance regtech products and services for the sports betting and gaming sector. The SMX League will leverage IC360’s cutting-edge integrity monitoring dashboard technology, providing a real-time alerting system for suspicious wagering activity. Additionally, the league will utilize ProhiBet, IC360’s advanced prohibited bettor solution designed to prevent betting activities that violate regulatory compliance standards.