Snapchat Execs On AR, Shopping & ‘The Third Place’ – Beet.TV

CANNES — At a Beet.TV panel during Cannes Lions 2024, Snap executives emphasized the platform’s ability to recreate intimate shopping experiences with friends, leveraging AR capabilities and close social networks. They positioned Snapchat as a “third place” for users to connect authentically, creating opportunities for brands to become part of Gen Z’s social rituals and purchasing decisions.

Panel: Harnessing the Power of Snapchat in Today’s Advertising Landscape

• Kevin Longo, Head of Commerce, Advertising, Snap Inc.
• Justin Sternberg, Head of Storytelling/Client Strategy, Snap Inc.
• Moderator: Tameka Kee, Deputy MD, CIMM

Global Leadership Summit: Retail & Commerce Media – June 17, 2024