So, a Tesla Cybertruck outfitted with a stripper pole is driving around Vegas

The spectacle has been spotted driving around town and has attracted attention on social media, where users have shared videos of women dancing on the pole while the truck is driving around.

“In the fast-paced world of Las Vegas entertainment and hospitality, staying ahead in such a saturated market is critical,” Nando Sostilio, owner of Crazy Horse 3, told Business Insider.

Sostilio said he and the club’s general manager came up with the out-of-the-box idea, in part, because of the restrictions on traditional advertising in the adult industry.

“There’s nothing more ‘Vegas’ than taking risks and embracing innovative ways to stand out,” Sostilio said.

While it may not be the craziest promotional stunt pulled in Vegas, it is unquestionably one of the more creative customizations of a Tesla Cybertruck since the electric vehicle hit the road last year.

Other customizations that Cybertruck owners have shared online include unique paint or wrap jobs and even a full polish that gives the futuristic-looking car a mirror-like shine.

Crazy Horse 3’s efforts to gain visibility have paid off, Sostilio said, with the Cybertruck promoting Crazy Horse 3’s “premier entertainers” and “turning heads” on the Las Vegas Strip.

When it’s not driving around the Strip, the Cybertruck remains “prominently displayed” in the club’s parking lot in an effort to generate social media frenzy, Sostilio said.

The club also offers complimentary transportation to the club, Crazy Horse 3’s publicist said, typically via SUVs and party busses. But now that they have a Cybertruck on hand, the club has been using the EV to pick up guests, as well.

The Cybertruck’s striking design makes it stand out on the road. Other companies are also using the vehicle to advertise, including, it would seem Tesla.