Sonoma State University’s Wine Business Institute in Partnership with Extended Education Launches All-New Workshops and Boot Camps

October 17 / ROHNERT PARK, Calif. – The Wine Business Institute (WBI) in partnership with Extended Education (ExEd) at Sonoma State University is proud to announce the launch of a new series of professional development wine business workshops and boot camps designed to support the evolving needs of wine industry professionals. The new offerings provide timely and relevant education to meet the current economic and market demands the industry is facing, ensuring participants gain the tools and knowledge needed to navigate today’s complex business landscape.

“These new workshops and boot camps reflect our continued commitment to advancing the wine industry through education and applied learning,” said Linda Nowak, Executive Director of the Wine Business Institute. “We’re excited to bring fresh, dynamic content that responds to the needs of today’s wine professionals.”

“The on-campus, one- or two-day programs are designed to deliver real-world, impactful learning experiences that address the unique challenges faced by today’s wine professionals,” said Natalie Williams-Munger, Executive Director for Extended Education.

“The Wine Business Institute and Extended Education have thoughtfully developed these offerings to be practical, immediately applicable, and responsive to the current economic and market demands of the industry.”

ExEd and WBI will introduce an intensive Digital Marketing and eCommerce Boot Camp on two Fridays, November 8 and 15, and a comprehensive Wine Compliance Workshop focused on alcohol production reporting to the TTB and CA ABC, starting December 6. Led by industry experts, both sessions include interactive elements, case studies, and practical insights. The boot camp is hands-on, requiring participants to bring laptops for real-world projects, while the compliance workshop covers key legal requirements. Both will be held at the Wine Spectator Learning Center at Sonoma State University.

For more information and to view the full list of new workshops and boot camps, please visit https://extended.sonoma.edu/programs/wine-business-workshops-and-bootcamps.

SSU Wine Spectator Learning Center 1801 E Cotati Ave, Rohnert Park, CA 94928

About the Wine Business Institute: The Wine Business Institute (WBI) serves as an intellectual and industry center for faculty, students, and the business community. Founded in 1996 as a partnership between wine industry leaders and the School of Business at Sonoma State University, the WBI provides cutting-edge research that informs industry best practices and program curriculum. More information about degree and certificate programs or wine business research:  https://sbe.sonoma.edu/winebiz.

About Extended Education at Sonoma State University: Extended Education supports Sonoma State University by encouraging lifelong learning for traditional and non-traditional student populations and by building and promoting a diverse array of programs serving current and prospective students, North Bay residents, regional employers, global audiences, and academic partners. More information about current programs and offerings:https://extended.sonoma.edu.