Sonos Adds New Arc Ultra High-End Soundbar, Updated Sub 4 to Lineup

Sonos is tweaking its soundbar lineup ahead of the holidays. On Tuesday, the audio company introduced its newest high-end soundbar, the $999 Arc Ultra. The new soundbar, which comes in black or white, can be preordered today and will ship on Oct. 29. 

At nearly $1,000, the Arc Ultra is the priciest soundbar in Sonos’ lineup, taking the top spot from one of our favorite Dolby Atmos speakers in the regular Sonos Arc. The Arc Ultra still supports Dolby Atmos and features what Sonos calls “Sound Motion,” a technology that “reduces the size of the transducer while supercharging the bass.”
Sonos says with this feature, “bigger, better sound can be delivered from smaller products.” The Arc Ultra is capable of “double the bass of its predecessor, with an unprecedented 9.1.4 spatial audio experience” thanks to 14 drivers, a woofer for Sound Motion and “a cluster of tweeters with waveguides on both ends.” 

The company has long been rumored to be prepping a new premium soundbar, having released the Arc back in 2020. The Arc remains in the lineup for $899. Unlike the Arc, the new Arc Ultra also supports Bluetooth — a surprise omission from Sonos’ older premium soundbar. 

In addition to the new Arc Ultra, the company introduced a new Sub 4 subwoofer for $799. Also shipping later this month, the new subwoofer has “increased processing power and memory, as well as new Wi-Fi radios for better connectivity” to go with “dual custom woofers that generate deep, dynamic low frequencies.” 

Like the Arc Ultra, the Sub 4 will be available in either black or white. Those looking to get both products will able to bundle them together for $1,618 for a savings of $180 compared to purchasing them on their own.