SRM Entertainment, Suretone Pictures Join Forces

SRM Entertainment and Suretone Entertainment’s Suretone Pictures are in negotiations to form an alliance. The plan is to capitalize on Suretone Pictures’ film productions, tv content creation, existing library and distribution strengths, alongside SRM’s merchandise, manufacturing and distribution businesses as it looks to ramp up as a content provider. SRM and Suretone Entertainment’s Suretone Pictures are engaged in far-reaching discussions to jointly create a new media company using certain assets of Suretone Pictures as the two companies intend to come together to build a multi-film asset and IP based library that will move into distribution, merchandising and production.

The goal is to merge Suretone Pictures’ assets into SRM next year, subject to regulatory approvals and other customary closing conditions. Jordan Schur, Suretone Pictures’ President, will initially join SRM as an advisor, guiding the venture as he oversees various film-making endeavors, as well as spearhead movie acquisition and related merchandising efforts for the companies with Suretone Pictures’ film and tv industries partners.

SRM and Suretone Entertainment recently completed their first media deal with SRM acquiring certain Suretone Pictures film assets. These will become part of SRM’s media library, allowing SRM to own and exploit the initial film assets’ merchandising, licensing fees and revenue. The companies view this transaction as the first stage in an overall larger transaction.

“I am pleased to announce this new endeavor of Suretone Pictures with SRM,” said Schur, the founder and chairman of Suretone Entertainment. The former Geffen Records head and Flip Records founder also co-founded the producer/co-financier Mimran Schur Pictures. “The companies enjoy a powerful synergy together on current functions which complement overall goals on a combined agenda in operations to better compete in the current environment,” Schur said. “I look forward to working with Rich Miller and the SRM team on our jointly controlled IP to bring in-demand entertainment content in films, tv and physical goods to an underserved independent global film and tv market.”

Said SRM CEO Rich Miller: “We are thrilled to welcome Jordan Schur and Suretone Pictures to SRM. Our goal is to jointly scale a disruptive film, tv, media company with on-going production operations, while building a library of film and tv assets, coupled with other valuable IP we plan to jointly acquire. We believe we enjoy a competitive edge in our plans to develop and distribute our various entertainment content and physical goods in our joint efforts direct to consumers through our various distribution channels online, in theaters, VOD and streaming, while manufacturing goods to properly exploit the various merchandise rights ensconced in the media rights. We intend to create multiple new channels in our distribution of products to better drive value for our shareholders.”

Suretone’s upcoming slate includes Do Not Enter, co-financed with Lionsgate and based on Creepers, the book by Rambo author David Morrell. Suretone is developing the romantic comedy Revenge Wedding with Lionsgate, to shoot next year, as well as the action thriller Five Against A Bullet, also eyeing a 2025 production start.