Staten Island’s Pete Davidson jumps into fashion industry because ‘everyone needs socks’

STATEN ISLAND, N.Y. — Pete Davidson has jumped into the fashion industry — and it involves socks.

“The King of Staten Island” star Davidson, 31, has been named creative director of Doublesoul, a colorful sock brand known for its collaborations, according to an interview with W Magazine.

He decided to venture into the sock industry, and Doublesoul, because “they’re comfy and sexy, and the name is cool.” While he has been approached for many partnerships with brands, he didn’t really know how to do it before, he said.

He collaborated with Doublesoul because “everyone needs socks,” he told the magazine.

“Socks are an afterthought: You get a 20-pack at Foot Locker, or you’re going to the gas station and buying Barbie socks, or socks with burgers on them,” he told W Magazine.

He added that he always has dressed differently when it comes to fashion. And he has some advice: Stay away from what others think is cool, and “get what you think is cool, because that’s original,” he told W Magazine.

Davidson, a longtime Staten Islander who has spoken publicly about issues with sobriety, borderline personality disorder (BPD) and post-traumatic stress disorder (PTSD), is a stand-up comedian, actor, writer and producer who was a cast member on “SNL” from 2014 to 2022.

His credits also include “Big Time Adolescence” (filmed in Syracuse with American High), “Bupkis,” “The King of Staten Island,” “Dumb Money,” “Trainwreck,” “Set It Up,” “Bodies Bodies Bodies,” “Transformers: Rise of the Beasts” and the upcoming “I Slept with Joey Ramone.”