Strength, Recovery Top 2025 Fitness Goals

Exercisers want it all.

The latest: Life Time’s annual wellness survey highlights demand for holistic fitness, recovery, supplements, and more.

Get right. Recovery protocols are a priority, and 69% of respondents want to incorporate sauna sessions, outpacing ice baths (42%) and assisted stretching (50%).

Stay strong. Building muscle was the top fitness goal, with younger and older demos embracing weights over cardio equipment for strength and longevity.

Feel good. An overwhelming 99% of participants report post-workout happiness boosts, with 80% scheduling regular self-care time — reinforcing the benefits of exercise for mental health.

Still loading… Focused on fitness, nutrition is overlooked — 65% of respondents don’t follow a specific diet or eating philosophy. But, a majority take a daily supplement, and 60% of this group takes two to four products a day.

A heated topic, 61% think GLP-1s have the potential to improve overall health.

Looking ahead: With 75% of people prioritizing health in 2025—up 20% from last year—interest is trending in the right direction. Converting newcomers into regulars is the next challenge.