The event will take place at The Glasshouse in midtown Manhattan on October 5, and is an opportunity for industry professionals to learn and connect
Strong New York, the fitness and wellness community founded by Kenny Santucci, will host its eighth annual health and wellness expo on Saturday, October 5 from 9am-5pm EST at The Glasshouse (660 12th Avenue) in midtown Manhattan. The event will feature workout sessions, expert panels, and product showcases.
Last year’s event drew over 2,500 attendees, 1,000 workout participants, and 55 vendors. This year, the expo anticipates doubling its attendance.
Kenny Santucci, Founder of Strong New York, told Athletech News about his founding journey. “New York City is home to so many incredible fitness brands and experiences, yet there has never been one event to celebrate and champion all that the city has to offer within the industry – which is why I created Strong New York,” Santucci said.
“Strong New York was built on community, bringing together like-minded individuals to elevate their mind, body, and spirit. What better way to do that than by bringing together some of the world’s best brands under one roof and making it accessible to everyone.”
Tone House, the strength and conditioning athletic training facility, is also hosting its annual Lift Off Event at the expo. Lift Off is NYC’s largest community weightlifting competition. The competition involves three rounds: a one-rep max on the barbell squat, bench press, and deadlift, and concludes with a signature endurance rep test. A portion of the proceeds from Lift Off will benefit Special Olympics New York.
“What happens every year, and just like you’ve witnessed, is that we’ve built ourselves up to a point now where brands are reaching out to us,” Santucci said. “They understand what we’re trying to do, and hopefully, the messaging is getting out there that we want to help brands and build other businesses up. This is a way to not only get more people moving, which was the original initiative, but also to expose clientele to the experts—doctors, nutritionists, and scientists—who can bring credibility to the messaging. I want to introduce people to all these great individuals that I have access to and also help local businesses.”
Keynote speakers this year include celebrity trainer Don Saladino and retired Navy SEAL Lieutenant and New York Times bestselling author Jason Redman. The lineup of panelists include Anne Mahlum, former Founder and CEO of solidcore, five-time World Record Powerlifter Jordan Syatt, New York City firefighter and TEDX speaker Matt Long, functional medicine nutritionist Rachel Scheer, neuroscientist Dr. Emily McDonald and Dr. Shawn Baker, author of The Carnivore Diet, among others.
Workout sessions will feature studios and professionals like Barry’s, DanceBody, HYROX, and Ramses Principe. USA Twisterz will lead gymnastics for children.
This year, $10 from every Strong New York ticket sold will be donated to The Release Recovery Foundation, a nonprofit that focuses on making addiction and mental health treatment more accessible. Release Recovery will also kick off the event by hosting Strong New York’s free 5K Run.
Reflecting on the growth and impact of the event, Santucci said, “The goal is to get more people excited about and celebrating fitness. The healthier someone is, the better they can make the world around them. It’s about making New York a stronger place—stronger in fitness, health, and community.”
Tickets normally range from $65 for General Admission to $850 for VIP All-Access, but Athletech News readers get a 10% discount on any all-access or VIP pass. For more information about Strong New York and to purchase tickets, visit www.strongnewyork.com.
