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Survey: Viewers Access a Record 13 Different Sources for Entertainment

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Survey: Viewers Access a Record 13 Different Sources for Entertainment

PORTSMOUTH, N.H.—A new Hub Entertainment Research survey highlights the growing complexity of the average TV viewer’s entertainment ecosystem, finding people are using more entertainment sources than ever.

In 2024, the average household uses 13 different sources of entertainment—the highest total since the survey launched three years ago. Young people (respondents under age 35) use 16 different sources, and households with kids use almost 17 sources.

(Image credit: Hub)

While the sixth wave of Hub’s “Battle Royale” survey underscores how crowded the entertainment ecosystem is and how much competition there is for share of mind, it also indicates consumers aren’t heavily attached to all these sources. Only about half of them are considered “must-haves.”

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