X has added Twitch as a defendant in a suit accusing advertisers of colluding to withhold ad spend. X first filed the complaint in August against...
Facebook bought WhatsApp a decade ago for $22 billion. WhatsApp is finally starting to look like a real business for parent company Meta. The messaging app...
The US Department of Justice and 17 state attorneys general seek to break up Google’s adtech business. Arete Research analysts suggest spinning off Google’s adtech as...
Oracle executives in an internal meeting said much remained to be decided about its plans to shutter its advertising business, according to audio reviewed by Business...
The digital payments company plans to build an ad sales business around the reams of data it generates from tracking the purchases as well as the...