Google is facing new competition in the advertising market as AI transforms the industry. Google’s search ad market share in the US could fall below 50%...
PayPal is set to launch an ad business, starting in the US. The company intends to offer ads across its own properties, as well as other...
Generative AI’s initial hype in advertising is now tempered with growing skepticism. Still, major agencies like Publicis and WPP are planning significant AI investments. Insiders say...
The US Department of Justice and 17 state attorneys general seek to break up Google’s adtech business. Arete Research analysts suggest spinning off Google’s adtech as...
Much like the orchestra on the Titanic, TikTok users, advertisers, and employees appear to be waiting until the last possible minute to abandon ship despite the...
X is starting to look a lot more like Truth Social — and it’s going to cost the platform. The exchange was reminiscent of Trump’s Truth...
Google executives and lawyers are headed to the Eastern District of Virginia Courthouse on Monday to face a landmark antitrust trial that could result in the...
As revenue slumps from a “challenging advertising environment,” Canadian media company Corus Entertainment — which houses brands like Global News and YTV — is “aggressively” cutting costs, continuing layoffs and...
Maybe he has a different message now: The man who bought Twitter, turned it into “X,” and saw his advertising revenue plummet, is heading to the...
Scale has been a big part of Amazon’s pitch for ads in Prime Video. The TV and movie service boasts 115 million monthly viewers, putting it...