Life Fitness’s new fitness range takes working out to a whole new level. But navigating complex B2B buyer journeys has been keeping marketing boss Harry Damen...
Luxury brands are increasingly stepping onto the global sports stage, making high-profile investments and sponsorship deals that transcend their traditional association with elite sports. Consider LVMH,...
Is the marketing industry out of touch with the public? In the wake of Donald Trump’s re-election, which caught many in marketing by surprise, editor-in-chief Gordon...
In the latest episode of The Drum Network podcast, recorded during our fashion & beauty focus, we asked 3 marketers if the industry can (ever) help...
The high street is awash with fallen fashion giants. M&S Clothing & Home is curbing that trend. As part of The Drum’s Fashion & Beauty focus,...
When baseball’s golden child Shohei Ohtani knocked out some of the LED lights on a Coors Light stadium ad, the brand leaned into the moment with...
By combining social media influence with a direct booking tool, Expedia aims to create a more seamless connection between inspiration and action for travelers. Today, Expedia...
The tourism industry is undergoing a profound change, driven by millennials and Gen Z and their penchant for ‘passion travel’ and ‘destination dupes.’ For our Travel...
While the travel industry continues its recovery, the same can’t be said for customer loyalty, according to Acxiom’s industry partner for mobility & destinations, Mike Wagner....
Beatrice Cornacchia, one of the masterminds behind Mastercard’s sports sponsorship strategy, explains what the brand looks for in a winning partnership. For decades, Mastercard has been...
It’s set to be a summer of sport. For our sport & fitness focus week, Rob O’Siochain of agency TRO argues that organizers and brands alike...
The ‘Propel Your City Project’ seeks to foster communal exercise by installing fitness hubs in Newark, Atlanta, Houston and Los Angeles. Today marks the launch of...