Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. A...
The integration of social media and eCommerce has led to the rise of social commerce, a model that allows consumers to make direct purchases within social...
On its surface, last week’s job report was anemic at best and confounding at worst. And where there’s a cloudy picture on job prospects, the outlook...
Shoppers are increasingly turning to digital tools to help save on groceries. Despite easing inflation, a large number of Americans are still struggling to afford groceries....
Holiday shoppers want deals. A new survey of Kroger customers reveals how they plan to shop for the holidays. 84.51°, Kroger’s data analytics subsidiary, recently asked Kroger households about...
Many consumers are starting their Halloween shopping before Labor Day. A new survey of Walmart shoppers reveals broader trends in seasonal Halloween purchase trends. Utilizing first-party...
Consumers are thinking twice before pulling the trigger to buy even everyday items — a hesitation to spend that’s evidencing itself in slowdowns and headwinds for all...
Nearly all (91%) holiday shoppers who use a CTV stated they want holiday shopping TV ads to have a specific deal or promotion. A large number...
Married couples without children are leading the way in travel spending, data show, and as others pull back their purchasing in the category, these dual-income-no-kids consumers...
Half (50%) of survey respondents feel more confident in the economy than they did last year. With optimism around the economy improving, consumers say they are...
July Fourth is just around the corner and, if you haven’t already done so, there is still time to make last-minute travel plans. But be warned:...
Zillennials — the bridge generation comprising younger millennials and older members of Generation Z — with their growing earning and purchasing power, are poised to significantly...