YouTube launched a gifting feature for its vertical livestreams, mirroring TikTok’s model. ByteDance, which owns TikTok, has dominated e-commerce in China. Google is offering a 50%...
Spotify is going after YouTube’s video podcast dominance with a new revenue program for creators. It will soon share revenue with creators based on how much...
Snap’s stock rose 10% after its third-quarter revenue beat Wall Street expectations. Snap’s revenue grew 15% to $1.37 billion, surpassing analyst estimates of $1.36 billion. Snap’s...
Julia Dovgal has always loved smelling good. As a child, she would douse herself in her mother’s Chanel or Dior scents before going to school or...
TikTok Shop is preparing for the holiday season as it crosses one year since its US launch. The company is pushing live shopping, influencer partnerships, and...
The creator economy is dominated by Big Tech, but a new set of startups is finding ways to break in. Business Insider asked venture capitalists which...
The global trek is set to follow the release of Tyler’s upcoming seventh album “Chromakopia.” Tyler the Creator drops out of Lollapalooza Rapper Tyler the Creator...
TikTok wants to help creators sell their own custom products. The company has begun connecting manufacturers with creators to make goods to sell. Influencer products have...
As Substack sets its eyes beyond newsletters, it’s looking to IRL experiences. Substack has been hosting jam-packed readings and parties with its newsletter writers. We spoke...
There’s a new card from OTH Network that influencers are swiping to redeem products and services. The influencer-focused fintech platform uses AI to match brands and...
Influencer marketers are moving away from campaigns with micro influencers and back to big stars. A new survey from Linqia saw a drop in marketing work...
Inside North Hollywood’s Saban Media Center theater, a packed house of children chanted and grasped plush toys that matched the animated show playing in front of...