Think you know what online shoppers want? Think again. Some current ecommerce trends challenge gender and age group stereotypes, a new report from Gale’s commerce team...
When Google head of retail media Shawn McGahee started in his role in February 2022, there were about 40 retail media networks. That number has since...
Walmart is using new types of artificial intelligence, generative AI, and immersive commerce in its stores. The new technology is part of Walmart’s broader “adaptive retail”...
People are ready to shop till they drop as inflation starts to ease, and more of that spending is being spurred by creators and social media...
Shoppers of all ages are buying products through social apps, gaming platforms, and livestreams, according to new data from Horizon Media, exclusively shared with ADWEEK. TikTok’s...