After an ambitious, but abortive, effort to diversify its business in 2023, the esports team 100 Thieves refocused on brand partnerships in 2024 – and was...
As Netflix dives further into games, the company is using Roblox to get its original properties in front of more eyes. Netflix’s “Nextworld” Roblox experience — a...
As Electronic Arts beefs up its advertising inventory, PepsiCo is taking advantage by bringing Gatorade into the world of “EA Sports FC.” When Electronic Arts ended...
In today’s entertainment landscape, transmedia is the buzzword du jour — and gaming is driving the narrative. The trend was on full display earlier this week, when...
As major sports brands step up their presences inside virtual worlds, some observers believe that live sports could help push internet users into the metaverse. Following...
After a summer marked by record-breaking prize pools and viewership, esports industry leaders are projecting confidence going into 2025. But while money might be flowing into...
With the Esports World Cup in the rear-view mirror, the event’s organizers and sponsors are projecting confidence around its performance. However, some questions remain about the...
Three weeks into the inaugural Esports World Cup, which wraps up on August 25, the jury is out on whether the event is living up to...
In today’s competitive gaming industry, all eyes are on the Esports World Cup. The event, which kicks off next month in Riyadh, Saudi Arabia, promises to...
After a difficult year in 2023, FaZe Clan is looking to re-enter the esports limelight — and it’s using its lucrative brand licensing business to accomplish the...
As video game publishers adjust to a changing market, the lasting popularity of sports games could present a potential lifeline. 2K, the publisher of prominent sports...