ATN speaks to execs at Pvolve, Hotworx and CycleBar to see how they’re incorporating gamification elements online and in studio For most people, fitness isn’t fun....
Mexico’s boutique fitness market is heating up. Commando has already opened 11 studios while brands including Club Pilates and Pure Barre intend to enter the country...
Offering nine boutique studios all housed inside one luxury gym, Altea’s new Ottawa facility could change the face of Canadian fitness Altea Active has a bold...
With Studio LFT and other classes, Vasa CEO Rich Nelsen says the low-price gym brand “competes with small, expensive boutiques” on the group fitness front Vasa...
Millions of employees can now book classes at Nike’s new group fitness studios through Wellhub’s popular corporate wellness platform Nike is pushing deeper into fitness, and...
New partnership brings seamless heart rate and geolocation tracking to gym members through wearable tech Fitness On Demand, known for its omnifitness solutions, has announced a...
Founded by an Australian former pro rugby player turned celebrity personal trainer, Training Mate is banking on the social fitness revolution The post-pandemic era has been...
Founded by an Amazon vet, Seattle Strength & Performance has become a mainstay in the Emerald City’s fitness scene in just a few years When Chris...
An insightful new report from the group fitness leader sheds light on what may hold back prospective fitness instructors Today’s young fitness enthusiast putting hours in...
Founded just a few years ago, the fitness brand has quickly struck a chord with New Yorkers thanks to its unique “squad training” concept Loneliness has...
The gym chain’s three new course offerings focus on strength training, self-care and glute-focused exercises As a high-value, low-price gym chain, EoS Fitness is determined to...
Former Ohio State lead personal trainer Blake Holthaus demonstrates how to do a lift during a fitness special program session. Credit: The Ohio State University Office...