The year was 1983. Christmas was approaching. A Connecticut toy company called Coleco came out with a line of simple, soft, squishy — some would say...
Fast-growing speciality e-commerce sites such as PDD Holdings’ Temu and its rival Shein are branching deeper into the business of selling toys, as many American and...
Last year, Power Rangers: Cosmic Fury brought a definitive end to the 30-year TV (and films, comics, etc) saga that began all the way back with Mighty Morphin in 1993....
In my reporting for the Journal Sentinel’s article on the 50th anniversary of Lake Geneva-born Dungeons & Dragons, I talked to a lot of people who...
Hasbro reportedly has a positive early read on the back-to-school season and believes its inventory position is strong heading into the holiday season. The company expects...
John Hight was the general manager for the very lucrative Warcraft franchise Margot Robbie set to produce upcoming monopoly movie Margot Robbie is set to work...
Image: Blizzard Entertainment After weeks of teases, a comic, and an animated trailer, Overwatch 2’s Transformers crossover is live today, July 9. While all of the...
Key highlights include the following, as described by The Gameroom Powered by Hasbro: G.I. Joe Battle Station: Guests can gear up and get ready to experience...
A new Power Rangers game was announced today during Summer Game Fest’s big showcase and it ended up being one of the coolest reveals of the...
For decades, toy and game manufacturers have expanded their brands and IP into various entertainment realms. These extensions often include books, comics, movies, TV series, and...
E-commerce giant Shein is spreading its arms to envelope more than just the fashion and apparel for which it’s known—and it’s starting to look like another...
Online fast-fashion retailer Shein is courting brands like toothpaste conglomerate Colgate-Palmolive and toymaker Hasbro as it tries to sell more household names on its platform. Known...