TikTok nearly trumped Instagram during the most recent Paris Fashion Week, with placements garnering on average 7 percent more media impact value, or MIV, according to...
PARIS — The spring 2025 men’s shows in the French capital generated $278.3 million in media impact value — up 70 percent versus spring 2024 —...
TOLEDO, Spain — Banijay Branded Entertainment (BBE), has closed strategic partnerships aligned with software, insights and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, in...