Social shopping finally broke through in the US in 2024, driven by TikTok Shop. Companies spent years trying to import social-commerce habits from Asia, with varied...
The recently published RetailX Europe Top1000 360° report looks at some of the most effective digital technologies that retailers are employing. Live shoppingLive streams are interactive,...
Across all demographics and genders, 66% of those surveyed shop on social platforms like Facebook, TikTok Shop, and Instagram Reels at least once a month, with...
The allure of live shopping has taken the consumer world by storm in recent years. The retail phenomenon arrived in the UK during the pandemic with...