Generative AI’s initial hype in advertising is now tempered with growing skepticism. Still, major agencies like Publicis and WPP are planning significant AI investments. Insiders say...
Raja Rajamannar, chief marketing and communications officer of Mastercard, is one of BI’s “Most Innovative CMOs” of 2024. Tapping into people’s passions can inspire emotional connections...
Influencer marketers are moving away from campaigns with micro influencers and back to big stars. A new survey from Linqia saw a drop in marketing work...