UNDATED (WKRC) – In a case of apparent digital mistaken identity, an adult entertainment website was incorrectly featured on the packaging of dolls promoting the new...
Sixty-five years after Barbie debuted at the American International Toy Fair in New York, the beloved plastic blond returns to the Big Apple in “Barbie: A...
Mattel CEO Ynon Kreiz is trying to transform the toy maker into an entertainment company — but don’t look for it to be a funder or...
Toy shoppers won’t be too far removed from election fatigue come the start of the crucial holiday season. And how that impacts demand for everything from...
Barney is a dinosaur from our imaginations that will finally be back on our screens this fall with the launch of new animated Max series “Barney’s...
Mattel adds two new inclusive dolls to their line Barbie added two new dolls to their inclusive 2024 Fashionistas Line: A blind doll and the first...
Mattel has a new line of dolls designed to encourage older girls to follow their dreams. The Barbie Dream Besties Assortment is the newest in Barbie...
![Her Universe Comic-Con Fashion Show 2024 Celebrates Barbie, Polly Pocket & More Mattel-inspired Looks on the Runway [PHOTOS]](https://wwd.com/wp-content/uploads/2024/07/barbie-sdcc-runway.jpg?w=1000&h=563&crop=1 "Her Universe Comic-Con Fashion Show 2024 Celebrates Barbie, Polly Pocket & More Mattel-inspired Looks on the Runway [PHOTOS]")
Mattel’s legacy of products were celebrated on the runway at Comic-Con International 2024 in San Diego on July 23. Her Universe, a fandom fashion and lifestyle...
Fandom’s most eagerly awaited fashion show is coming back to Comic-Con International: San Diego (SDCC)! The Her Universe SDCC show is scheduled for July 25 and...
You couldn’t walk more than 10 feet without hearing “Hi Barbie!” and seeing a Barbie cosplay at San Diego Comic-Con in 2023, but this year HerUniverse...
Image: Mattel San Diego Comic-Con exclusive toy releases are beginning to roll out and Mattel’s Jurassic World Hammond Collection has a winner right out of the...
For action figure collectors, there may be no bigger Mattel Comic-Con exclusive news each year than that of the Jurassic movie franchise and Masters of the...