Fashion weeks are like summer camps for style sickos. Especially this year’s L.A. Fashion Week, because every event happened at one single location: the W Hotel....
Nike recently signed a 12-year deal with the NBA, WNBA, and NBA G League. EMARKETER analyst Rachel Wolff said the deal “makes perfect sense” for Nike....
Sneakers can be traced to 1860s England, where they were worn by the croquet-playing upper class. At the time function, not fashion, was their purpose. Not...
We’re back with another edition of Golf fashion Friday, and we’re starting to get into the holiday season! It’s time to buy some gifts for the...
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. Streamers and broadcasters led the Sportico Sports Stock Index...
John Slusher, NIKE’s long-tenured Sports Marketing EVP, will retire after 26 years with the company BEAVERTON, Ore., October 30, 2024–(BUSINESS WIRE)–NIKE, Inc. (NYSE: NKE) today announced...
Washington Wizards forward Kyle Kuzma has decided to step back from the flashy tunnel outfits that once made him a leading figure in NBA fashion. Known...
Many reality stars use their newfound fame to launch careers as influencers. “Love Is Blind” star Brett Brown did something slightly different. Brown kept his day...
Rutgers basketball scrimmage video highlights Rutgers basketball scrimmage video highlights Since they joined the Rutgers basketball program in the summer, star freshmen Ace Bailey and Dylan...
In May, while unveiling the newest iPad at an Apple event, CEO Tim Cook wore a custom-made, one-of-a-kind pair of Nike sneakers whose decorative stitching included...
Skims CEO Jens Grede compared the Kim Kardashian-fronted brand’s successes to Nike in the 1990s. Grede told the FT that, like Nike, Skims “exists at the...
Millions of employees can now book classes at Nike’s new group fitness studios through Wellhub’s popular corporate wellness platform Nike is pushing deeper into fitness, and...