This season’s hottest trend is privacy-first advertising based around relevancy, context and inclusivity – and it’s helping marketers scoop up new consumers. Fashion and beauty brands...
The partnership is set to last for two years. Credit: Chris Lawrence Images via Shutterstock. Selfridges, one of the world’s most iconic luxury department stores, has announced a...
Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising division,...
PayPal is developing an advertising sales business built on its user data. The payments giant would create this ad network using data from user purchases as...
Expedia Group has became the latest company to launch its own media network for advertisers. The “travel media network” will leverage first-party data from across the...
BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain. The digital publishing company’s revenue has steadily...