Overtourism continues to burden popular European cities, where the influx of tourists drives up living costs and strains local resources. Simultaneously, a parallel trend of undertourism...
The travel industry has come to accept that experiences are a key driver of modern traveler behavior. While travelers once chose their destinations first and then...
As air travel evolves in response to traveler expectations, customization is no longer a luxury — it is a given and table stakes for any airline...
A new generation of travelers is redefining what luxury means today. According to research by Virtuoso, modern luxury travelers prioritize curiosity, joy, and awe, with 77...
Travel should be an escape, not a source of stress. Yet, while two-thirds of travelers describe their vacations as focused on rest and relaxation, according to...
The winter holidays are a key period for early bird travelers. According to a new report from Criteo, travelers are six times more likely to complete...
In the highly competitive travel industry, fostering brand love and building long-term loyalty are priority goals that present serious challenges. That’s because travelers’ trip decisions are...
Travel demand remains strong for 2025, even amidst economic uncertainty, according to Marriott Bonvoy’s Ticket to Travel research, which surveyed 20,000 consumers across Europe, the Middle...
This sponsored content was created in collaboration with a Skift partner. With three of the world’s five most populous countries — India, China, and Indonesia —...
This sponsored content was created in collaboration with a Skift partner. The landscape for travel loyalty continues to grow, fragment, and change at a rapid pace....
Skift Take As the business travel landscape evolves, travel managers face growing pressures to deliver seamless experiences and efficient solutions for their teams. Southwest’s focus on...
Skift Take As Gen Z and millennial travelers increase their travel spending, they’re turning to social media to discover, plan, and share life-changing travel. Snap’s native...